Which businesses AI assistants name, market by market
Each market starts from the regulator's own list of eligible businesses. Every eligible business gets a page, named or not. Rankings are measured, dated and re-read monthly; nobody can pay to be on them.
Markets
Hotels · Greater Toronto
These are the 239 hotels in the Greater Toronto Area eligible for the Trust Index, built from Ontario's liquor-licence register and the hotel brands' own property lists. The index measures which ones AI assistants recommend to people booking a stay.
Financial advisor firms · Ontario
Which financial advice firms AI assistants name when Ontarians ask who should manage their money. Firms are measured; individual advisors are not ranked.
Health and wellness brands · Canada
These are the 155 largest natural health product brands in Canada, eligible for the Trust Index. The index will measure which brands AI assistants name when Canadians ask what to buy.
Grocery · Greater Toronto
These are the 37 grocery banners serving the Greater Toronto Area, eligible for the Trust Index. The index will measure which ones AI assistants send Toronto shoppers to, and whether they name Canadian-owned options when asked.
Banks · Canada
These are the 35 banks Canadians can bank with directly, eligible for the Trust Index. The index will measure which ones AI assistants name when Canadians ask where to open an account, borrow or save.
Immigration consultants · Canada
These are the 517 immigration consulting firms in Canada with two or more licensed consultants, the base list for the Trust Index. Licensed firms that AI assistants name are added at each reading, whatever their size.
Retirement homes · Ontario
These are the 437 operators of Ontario's 777 licensed retirement homes, eligible for the Trust Index. The index will measure which ones AI assistants name when families ask where a parent should live.
Home builders · Greater Toronto
Provisional reading. ChatGPT, Gemini and Google AI Mode answered the same 16 buyer questions three times, 3–5 November 2026. The ranking is final after the human check of builder-name matching.
What is coming
One vertical at a time, up to three cities at launch. Every market below starts from a regulator's list; the pipeline page carries the full table with universe sources.