The Trust Index · independent AI recommendation index

When a buyer asks ChatGPT who to hire, fewer than a third of licensed businesses ever come up.

The Trust Index asks the four major AI assistants the questions buyers actually ask, in every measured market, every month, and publishes exactly who gets named, how often, and from which sources. Starting from the regulator's own list of eligible businesses, so the ones that never come up are counted too.

Named by any scored assistant

54 of 277

Eligible GTA home builders (HCRA licence record) named at least once · November 2026 reading, provisional

54 named223 not named

Answers in the reading

144

Answers in the first home-builders reading, captured 3–5 November 2026. Each reading lists the assistants it scored and its answer count.

16 scored questions3 assistants3 runs

Paid to be listed or moved

No business can pay to be scored, listed, moved or removed. Agency clients are scored the same and marked.

No pay-to-play

From the provisional home-builders reading, Greater Toronto, November 2026: ChatGPT, Gemini and Google AI Mode, 3 runs. Final after the human check. See the ranking →

See the rankings Check your standing

Measured markets

Greater Toronto Area, Ontario, Canada

Hotels · Greater Toronto

First reading in capture · 7–9 November 2026 · 16 questions × 3 assistants × 3 runs

See the ranking

Ontario, Canada

Financial advisor firms · Ontario

Queued · universe in preparation · method v2.3 · 16 questions × scored assistants × 3 runs

See the ranking

Canada

Health and wellness brands · Canada

Eligible list published · first reading not yet scheduled · method v2.3 · 16 questions × scored assistants × 3 runs

See the ranking

Greater Toronto Area, Ontario, Canada

Grocery · Greater Toronto

3 runs · 3 AI assistants · 144 answers · How we measured

See the ranking

Canada

Banks · Canada

3 runs · 3 AI assistants · 144 answers · How we measured

See the ranking

Canada

Immigration consultants · Canada

Base list published · first reading in capture 6–8 November 2026 · method v2.3 · 16 questions × scored assistants × 3 runs

See the ranking

Ontario, Canada

Retirement homes · Ontario

Eligible list published · first reading in capture 6–8 November 2026 · method v2.3 · 16 questions × scored assistants × 3 runs

See the ranking

Greater Toronto Area, Ontario, Canada

Home builders · Greater Toronto

3 runs · 3 AI assistants · 144 answers · How we measured

See the ranking

How a reading is made

1 · Universe

Start from the regulator's list

Every eligible business in the market, exported with a date. Nobody is added because they were named or dropped because they were not.

2 · Questions

Ask what buyers ask

17 fixed questions across category, local, risk, innovation and outcome, published in full and frozen for the vertical.

3 · Capture

Scored assistants, three runs, one window

16 questions × each scored assistant × 3 runs; each reading lists the assistants it scored and its answer count. Fresh sessions, 72 hours, every answer preserved. Spread across runs is published, not hidden.

4 · Publish

Score, rank, disclose, archive

Position-weighted recommendation share, 0–100. Structured cells published; answer text withheld. Readings are dated and archived; corrections are logged on the reading, with the superseded figure left visible.

Read the full methodology

Who this is for

Buyers

See who the assistants leave out

A business that never comes up is not a worse business. The full eligible list is on every ranking, so you can look past the names the assistants repeat.

Browse markets →

Businesses

Know where you stand, by question

Every eligible business has a page, named or not: share by assistant, question by question, and the sources the assistants cited. Claim it; the score does not change.

Check your standing →

Press and research

Cite a dated, reproducible reading

Cell-level files, a published method, a named analyst, and a corrections log. Quote the reading, not the home page.

Press guide → · Data →

The score is never for sale

No business can pay to be tested, listed, scored, moved or removed. The index is published by LittPro Inc. Businesses marked Agency client are scored by the same pipeline as everyone else. Readings are signed by a named analyst and dated, and any correction is logged on the reading with its date.

Independence and conflicts Request a correction