AI recommendation rankings in Canada
The Trust Index measures which licensed businesses AI assistants recommend in Canadian markets; each reading lists the assistants it scored. Each market starts from a regulator's or licensing body's own list of eligible businesses, every eligible business gets a page, and readings are dated. No business can pay to be tested, listed, scored, moved or removed.
Canadian markets
Hotels · Greater Toronto
These are the 239 hotels in the Greater Toronto Area eligible for the Trust Index, built from Ontario's liquor-licence register and the hotel brands' own property lists. The index measures which ones AI assistants recommend to people booking a stay.
See the rankingFinancial advisor firms · Ontario
Which financial advice firms AI assistants name when Ontarians ask who should manage their money. Firms are measured; individual advisors are not ranked.
See the rankingHealth and wellness brands · Canada
These are the 155 largest natural health product brands in Canada, eligible for the Trust Index. The index will measure which brands AI assistants name when Canadians ask what to buy.
See the rankingGrocery · Greater Toronto
These are the 37 grocery banners serving the Greater Toronto Area, eligible for the Trust Index. The index will measure which ones AI assistants send Toronto shoppers to, and whether they name Canadian-owned options when asked.
See the rankingBanks · Canada
These are the 35 banks Canadians can bank with directly, eligible for the Trust Index. The index will measure which ones AI assistants name when Canadians ask where to open an account, borrow or save.
See the rankingImmigration consultants · Canada
These are the 517 immigration consulting firms in Canada with two or more licensed consultants, the base list for the Trust Index. Licensed firms that AI assistants name are added at each reading, whatever their size.
See the rankingRetirement homes · Ontario
These are the 437 operators of Ontario's 777 licensed retirement homes, eligible for the Trust Index. The index will measure which ones AI assistants name when families ask where a parent should live.
See the rankingHome builders · Greater Toronto
Provisional reading. ChatGPT, Gemini and Google AI Mode answered the same 16 buyer questions three times, 3–5 November 2026. The ranking is final after the human check of builder-name matching.
See the rankingWhat is coming
In capture: retirement homes in Ontario (November 2026, pending sign-off), immigration consultants, banks, grocery (Greater Toronto) and hotels (Greater Toronto). Queued: home builders in Ottawa and Hamilton (HCRA), health and wellness brands, and financial advisor firms in Ontario. Planned: retirement homes in British Columbia. Licensed HVAC contractors in Ontario and British Columbia have been assessed and are parked. The pipeline page lists every market with its universe source.
See the pipeline