Licensed Trust Index assessors
Only organisations on this register may run Trust Index assessments. An assessment is a private diagnostic for the business that commissions it; it never produces a rating, ranking or badge. If an organisation says it is a licensed assessor and is not listed here, it is not.
An assessment is a private diagnostic for the business that commissions it. It never produces, changes or influences a Trust Index rating, ranking or badge. Only index readings produce ratings.
Register status
The register opens when the first three assessors are licensed. No organisation is licensed yet, so no organisation can currently describe itself as a licensed Trust Index assessor.
| Organisation | Licence no. | Scope (verticals and regions) | Status | Licensed since | Expires |
|---|---|---|---|---|---|
| No assessors licensed yet. | |||||
Listed alphabetically. Every entry has the same format, whoever the assessor is.
What an assessor does
- Runs a private Trust Index assessment for an individual business that commissions it, following the published methodology exactly.
- Uses only prompts, engines and scoring set by the methodology version in force.
- Delivers the assessment to that business only. The assessment is a diagnostic: it is not a Trust Index rating, is never published as one and never earns a badge.
- Keeps the assessment record so LittPro Inc. can audit that the method was followed.
What an assessor never does
- Produce, change or influence an index reading, a ranking, a published score or a badge.
- Issue, or describe an assessment as, a Trust Index rating or badge.
- Promise a business a score, a rank or a badge.
- Describe a result as AI ranking, choosing, endorsing or trusting a business.
Status on the register
| Status | Meaning |
|---|---|
| Active | Licensed and in good standing for the scope shown. |
| Suspended | May not run assessments until the suspension is lifted. The reason is shown. |
| Revoked | Licence ended for a breach. The entry stays on the register for 12 months with the reason. |
| Expired | Licence not renewed. Assessments delivered before expiry remain valid until their own end date. |
Conflicts of interest
Many assessors also sell marketing or AI-visibility services. An assessment of a business the assessor has served in the previous 24 months is labelled as such on the assessment. Any organisation related to the publisher applies and is listed on the same terms as every other organisation; see section 8 of the methodology.
Check or report an assessor
To check a claim that is not on this register, or to complain about an assessor, use the corrections form and write "Assessor" as the type of request. Complaints are acknowledged within 2 business days.
Apply
Organisations can apply to become a licensed assessor. Individuals who run assessments are certified separately.