AI recommendation index · ranked by measured share, not opinion

Health and wellness brands — Canada

These are the 155 largest natural health product brands in Canada, eligible for the Trust Index. The index will measure which brands AI assistants name when Canadians ask what to buy.

Eligible list published · first reading not yet scheduled · method v2.3 · 16 questions × scored assistants × 3 runs

How a reading is built

3runs

Every scored question is put to every scored assistant three times, under identical settings, inside one 72-hour window.

Same questionsSame settings72 hours

What the score means

0 – 100

AI recommendation share: how often a business is named, weighted by its position in the answer. The spread across runs is published with it.

Never namedAlways first

What a place costs

No business can pay to be scored, listed, moved or removed. Eligibility comes from a published list, fixed before any assistant is asked.

No pay-to-play

This reading's movers

UNIVERSE

155 brands

Brands and brand owners behind 60,288 active natural health product licences, matched from the licence holder to the brand on the product. Contract manufacturers and unbranded suppliers not listed.

PROMPTS

17 drafted

16 scored questions across five pillars plus one question about each entry by name, reported not ranked. Frozen at first capture.

QUEUED

First reading not yet scheduled

Capture dates are announced here before the run.

The ranking

Share is the position-weighted share of answers that recommend the business, 0 to 100, across every scored question, assistant and run in the reading. Spread is the variation between runs. Engines shows which of the scored assistants named the business at least once.

The eligible list: 155 natural health product brands and brand owners with at least 100 active product licences in Health Canada's Licensed Natural Health Products Database (export of 30 October 2026), largest first. Scores fill in after the first reading.

How this list works. The register names the company that holds each licence, which is not always the brand on the shelf. Each licence holder with 100 or more active licences was matched to the brand its products carry, using the product names on its licences. Holders that sell under their own brand are listed; 7 Canadian licence holders for brands made abroad are listed under the brand and labelled. 7 are listed with the brand still to be confirmed.

Not listed (35). Contract manufacturers that make products for other companies' brands (22), licence holders whose products carry no brand of their own, mostly unbranded traditional-medicine herbs (11), and regulatory agents that file licences for client brands (2).

Show the 35 licence holders not listed

11741217 Canada Inc. (no brand of its own on its products); Accurex Health Care Manufacturing Inc. (contract manufacturer); AuraVitaMedis LTD. (no brand of its own on its products); Beijing Kingbird Pharmaceutical Technology Development Co.,Ltd. (no brand of its own on its products); Biena Inc. (contract manufacturer); Biodroga Nutraceuticals Inc. (contract manufacturer); BioHealth Labs Inc. (contract manufacturer); Biowell Laboratories (contract manufacturer); Canada Optimal Nature Inc. (contract manufacturer); Canadian Phytopharmaceuticals Corporation (contract manufacturer); Capwork Health Inc. (contract manufacturer); CellChem Pharmaceuticals Inc. (no brand of its own on its products); Classical Remedia Ltd. (no brand of its own on its products); CycTek Inc. (files licences for client brands); Dr. Ma's Laboratories Inc. (contract manufacturer); GFR Pharma Ltd. (contract manufacturer); Gourmet Nutrition F.B. Inc. (contract manufacturer); Hada Pacific Enterprises Ltd. (no brand of its own on its products); Herbal Aid Inc. (contract manufacturer); HMG TRADITIONAL CHINESE MEDICINE CLINIC CORP. (no brand of its own on its products); Les Emballages Façoteck (contract manufacturer); Mapleland (contract manufacturer); Natural Equivalents Incorporated (no brand of its own on its products); Natures Formulae Health Products Ltd. (contract manufacturer); NorthMED Life Sciences Inc. (contract manufacturer); NuGale Pharmaceutical Inc. (contract manufacturer); Pharmaline Inc. (contract manufacturer); PMK Federal Regulatory Consultants Ltd. (files licences for client brands); Prébionature Inc. (contract manufacturer); Starjay Trading Ltd. (no brand of its own on its products); Tian Foong Canada Limited (no brand of its own on its products); Topwin Trading Co., Ltd. (no brand of its own on its products); Vitaleyoumi Wellness Inc. (contract manufacturer); Viva Pharmaceutical Inc. (contract manufacturer); Wesbridge Biomedical Inc. (contract manufacturer)

Conflict note. The founder holds a minority stake in Wellth Innovations Inc., and Wellth Foods is an Agency client (see independence). No related company meets the threshold today. Any related brand that joins the list is labelled on every page.

Agency client: see independence

Eligible but not named

After the first reading, eligible businesses that no assistant named are listed here. Not named means not named; it is not a judgment about the business.

The 17 questions we asked

Each scored question was asked three times to each scored assistant during the capture window, with no account history and no location signal beyond the question text. The branded question is reported, not counted toward the ranking.

Draft prompt set (v0). Frozen, versioned and published as individual pages at the first capture.

01What are the best supplement brands in Canada?Category
02Which vitamin brands sold in Canada can I trust?Category
03Which Canadian wellness brands have the best reputation?Category
04Best Canadian-made supplement brands?Local
05Which wellness brands can I buy at Shoppers Drug Mart that are worth it?Local
06Best natural health brands made in Quebec or BC?Local
07Which supplement brands in Canada have a Health Canada licence (NPN) and a clean recall record?Risk and compliance
08How do I tell if a supplement sold in Canada is legitimate?Risk and compliance
09Which wellness brands in Canada should I avoid?Risk and compliance
10Which supplement brands are third-party tested?Risk and compliance
11Which Canadian wellness brands are doing something new?Innovation
12Best subscription supplement brands in Canada?Innovation
13Best magnesium supplement brand in Canada?Outcome
14Which vitamin D brand should I buy in Canada?Outcome
15Best protein powder brand sold in Canada?Outcome
16Compare three Canadian probiotic brands.Outcome
17Is [brand] a good supplement brand?BrandedReported, not ranked

How this was measured

Health Canada Licensed Natural Health Products Database (LNHPD), export of 30 October 2026: 308,125 product records from 9,789 licence holders. Eligible: holders (related companies grouped) with 100 or more active product licences that sell under their own brand, matched to the brand by product names (1 November 2026). Contract manufacturers, unbranded suppliers and regulatory agents not listed. Recalls and advisories reported, not scored.

Read the full methodology

Use this data

Every number on this page is published as structured data for journalists, researchers and AI systems. Cite the reading, not the page: readings are dated, and any correction is logged on the reading with its date, with the superseded figures left visible.

Trust Index, Health and wellness brands · Canada, eligible list (first reading not yet scheduled). https://thetrustindex.ai/rankings/ca-health-wellness-brands-canada

Readings are dated; any correction is logged on the reading with its date.

A measurement of AI assistant recommendation share, not advice, an endorsement or a quality rating. See Terms.

Structured data for this market: /data · Press guide: /press · Corrections: /corrections

Is your business on this list?

Every eligible business has a page here whether it was named or not. Check your standing, request a correction, or ask how monitoring works. The score itself is never for sale.

Check your standing Request a correction