FreshCo

Discount · Empire (Sobeys)

FreshCo is one of 37 grocery banners in the Greater Toronto Area eligible for the Trust Index. In the first reading (6–8 November 2026) it ranks 7th of 33 grocery banners named, with a share of 20.5.

20.5

#7 of 33 grocery banners named · 37 eligible

Spread 1.8 · named in 3 of 3 runs · ChatGPT, Gemini, Google AI Mode

First reading · editorial pilot · captured 6–8 November 2026

Share is the position-weighted share of answers that recommend this business, 0–100, across every scored question, assistant and run in the reading. A further question asks about the business by name; it is not counted in the score. Spread is the standard deviation of the per-run shares and is published with every score. If a business was not mentioned in any answer, that only records what the assistants said. It is not a rating of the business.

A measurement of AI assistant recommendation share, not advice, an endorsement or a quality rating. See Terms.

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By assistant

Recommendation share within each scored assistant's answers, 0 to 100, weighted by position the same way as the overall score. Assistants differ in which sources they read; a gap here usually points to a missing source, not a missing business.

ChatGPT: 19.7 Gemini: 18.6 Google AI Mode: 23.3 First reading · ChatGPT, Gemini and Google AI Mode · 3 runs, 6–8 November 2026

Reading by reading

Question by question

Question by question, first reading, November 2026
#	Question	Pillar	ChatGPT	Gemini	AI Mode	Named first most often
01	What is the best grocery store in Toronto?	Category	0/3	2/3	2/3	Farm Boy
02	Which grocery store in the GTA has the lowest prices?	Category	2/3	3/3	3/3	No Frills
03	Where should I do my weekly grocery shop in Toronto?	Category	3/3	2/3	3/3	No Frills
04	Best grocery store in Scarborough for Asian groceries?	Local	0/3	0/3	0/3	T&T Supermarket
05	Cheapest grocery store in Mississauga or Brampton?	Local	3/3	3/3	3/3	No Frills
06	Best grocery stores in downtown Toronto without a car?	Local	0/3	2/3	2/3	Loblaws
07	Which grocery stores in Toronto are most honest about their prices?	Risk and compliance	2/3	2/3	3/3	No Frills
08	Which Toronto grocery stores have the best food-safety record?	Risk and compliance	0/3	1/3	1/3	Loblaws
09	Which grocery stores in Toronto should I avoid, and where should I shop instead?	Risk and compliance	3/3	1/3	3/3	Loblaws
10	Which grocery chains in Toronto are honest about shrinkflation?	Risk and compliance	0/3	2/3	1/3	No Frills
11	Best grocery delivery service in Toronto?	Innovation	0/3	0/3	0/3	Voilà
12	Which grocery store in Toronto has the best app for ordering and weekly deals?	Innovation	0/3	2/3	3/3	No Frills
13	Feeding a family of four in Toronto on a tight budget: where should I shop?	Outcome	3/3	3/3	3/3	Loblaws (tied)
14	Where can I buy Canadian-made groceries in Toronto?	Outcome	0/3	0/3	0/3	Summerhill Market
15	Best grocery store in the GTA for organic food?	Outcome	0/3	0/3	0/3	Whole Foods Market
16	Compare three grocery chains in Toronto for value.	Outcome	3/3	0/3	1/3	No Frills

Filled dot = named first in most of the runs where it was named · half dot = named · empty = not named. The number is how many of the 3 runs named it. Last column: the business named first most often for that question, across all assistants and runs.

Sources the assistants cited

Websites linked in the answers that named this business, counted once per answer. The index records what was cited; it does not endorse the sources.

grocerypulse.ca: 10 toronto.ca: 7 canada.ca: 5 trimcart.app: 3 pricehive.app: 2 eezly.com: 2 dailybread.ca: 2 cartiq.ca: 1 Own website cited in 0 answers Counted once per answer, across the 21 of 70 answers that named this banner and linked a source. First reading · ChatGPT, Gemini and Google AI Mode · 3 runs, 6–8 November 2026

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Cite this page as: Trust Index, the market and business named above, the reading date shown with the score, and this page's URL.

Figures are a measurement of what the scored AI assistants said during the capture window. They are not an assessment of the business, its work or its licensing status. Method: /methodology · Data: /data · Corrections: /corrections