Become a licensed Trust Index assessor
Licensed assessors run Trust Index assessments for individual businesses under the published method. Every assessor applies, is checked and is listed on the same terms. The register opens when the first three assessors are licensed.
An assessment is a private diagnostic for the business that commissions it. It never produces, changes or influences a Trust Index rating, ranking or badge. Only index readings produce ratings.
Who can apply
Agencies, consultancies and in-house teams that advise businesses on search, marketing or AI visibility. Assessors are organisations; the people who run assessments are certified individually.
What a licence gives you
- The right to run private Trust Index assessments within the verticals and regions on your licence.
- A listing on the public register, with licence number, scope and status.
- Use of the "Licensed Trust Index Assessor" mark, on the terms in the licence agreement.
Requirements
- At least one certified practitioner on staff for each licensed vertical.
- A signed assessor licence agreement with LittPro Inc.
- A conflict-of-interest declaration listing the businesses you have served in the previous 24 months, updated whenever it changes.
- Agreement that LittPro Inc. may audit and re-run any assessment you deliver, and suspend or revoke your licence for a breach.
- Agreement to the wording rules in section 9 of the methodology: no promised scores, ranks or badges, and no claim that AI ranked, chose, endorsed or trusts a business.
Rules that apply to every assessor
- An assessment is delivered only to the business that commissions it. It is not a Trust Index rating, is never published as one and never earns a badge.
- Assessors never produce, change or influence index readings, rankings or badges. Only index readings produce ratings.
- An assessment of a business you have served in the previous 24 months is labelled as such.
- Every assessor pays the same published fees and is listed in the same format, including any organisation related to the publisher.
Fees
| Fee | Amount |
|---|---|
| Application review | To be published before the register opens |
| Annual licence | To be published before the register opens |
| Per assessment run | To be published before the register opens |
Fees are the same for every assessor and never depend on any business's score.
Process
- Apply. Tell us who you are, the verticals and regions you want, and the businesses you have served in the previous 24 months.
- Conflict review. LittPro Inc. reviews your declaration and may limit your scope.
- Certify your people. At least one practitioner per vertical completes certification.
- Sign. You sign the assessor licence agreement and receive a licence number.
- Listed. Your entry appears on the register once it opens.
Apply
Applications open with the register. Register your interest below and we'll contact you when they open.