No Frills is the grocery banner AI assistants name most often in the GTA
No Frills has the highest share (51.0 of 100) across 144 answers from ChatGPT, Gemini and Google AI Mode in the first reading, November 2026; 4 of 37 eligible grocery banners were never named.
Evidence
In the first reading of the Grocery · Greater Toronto (editorial pilot) ranking, the three grocery banners with the highest share were:
- No Frills: 51.0, named in 105 of 144 answers
- Metro: 33.8, named in 86 of 144 answers
- Loblaws: 31.9, named in 75 of 144 answers
- 4 of 37 eligible grocery banners were never named.
- 33 grocery banners were named at least once; 21 were named in all three runs.
- The assistants differ most on Sobeys: ChatGPT 10.3, Gemini 33.7, Google AI Mode 30.5.
The full order is on the ranking page, and every figure here can be checked in the data files.
How it was measured
Each of 16 questions a buyer would ask was put to ChatGPT, Gemini and Google AI Mode once a day on 6, 7 and 8 November 2026 (UTC), with no account history. A business's share is the position-weighted share of the 144 scored answers that name it, from 0 to 100. Names were matched to the eligible list by a person, and the reading was signed off by a responsible analyst before publication. The eligible list comes from a list the Trust Index constructed for this editorial pilot: grocery banners with stores or delivery in the GTA, grouped by parent company. See the methodology.
Limits
- The share measures how often a business is named in AI answers. It does not measure the quality of the business.
- One reading: three runs inside one capture window. Answers change over time; the next reading will show movement.
- Answer text and the sources each assistant cited are not published.
- Editorial pilot: the eligible list was constructed by the Trust Index rather than taken from a single regulator list.
Corrections
No corrections since publication.
The Trust Index. "No Frills is the grocery banner AI assistants name most often in the GTA." Grocery · Greater Toronto (editorial pilot), November 2026. LittPro Inc. https://thetrustindex.ai/findings/ca-grocery-greater-toronto-2026-11